PR Professionals Gathering for Protos Awards in Laguna Beach

Top public relations professionals are gathering for the 35th Protos awards competition for the Orange County Chapter of the American Public Relations Society of America.

It's overcast in beautiful Laguna Beach, Calif. at the luxe Surf and Sand Hotel Resort overlooking the pristine Pacific Ocean.

But Orange County's brightest PR pros are here to celebrate the highest achievement in the industry -- the coveted Protos award. Meaning first in Greek, several hundred people hope to bring home the shinning trophy that symbolizes the best in public relations programs and tactics.

Follow the hashtag on Twitter of #Protos or #OCprsa for real-time updates on the action and who is winning what. We'll have photos, audio and video of the excitement building in Orange County.