Guest Blog: Lessons Learned as a PR Intern

I asked Elmira Karimzadeh, our intern at the Orange County Transportation Authority and recent graduate of Cal State Fullerton, to share her tips with other interns and their employees.

Elmira is an extraordinary professional -- mature and experienced beyond her years.

She is an active participant of our nationally recognized social media team and spoke on a Gov 2.0 panel with other regional and national experts on how to increase citizen engagement.



Check out this slideshow of her work with service dogs, her visit to Bravo's the Real Housewives of County and this audio interview interupted by reality show star Jeana Keough after an exclusive runway show with pop singer Livi Franc.



After hearing this audio interview with Elmira and checking out her six tips for a successful internship, please let us know what you think and share your own advice.




By Elmira Karimzadeh
Guest blogger  

My nearly two years at OCTA have confirmed my place in public relations.

Although school is valuable and necessary, hands-on experience is priceless. I have evolved from an intimidated third-year PR student to a confident young professional looking forward to my career in communications.

This rewarding journey has been challenging, thrilling and filled with lessons. These are my top six tips to maximize your internship.

1. Every successful writer has a great editor
When your boss critiques your writing, which is inevitable and eye-opening, pay attention. If you are attentive and ask the proper questions, the blood bath that has resulted from the overuse of red ink will mean more than just a bruised ego.

Learn from your mistakes, and be mindful of them with your next writing assignment.

2. Vary your writing -- don’t lose your creative edge
As a public relations professional, you’re a writer. At OCTA, I write a biweekly newsletter, press releases, facts sheets and advertorials, but I write on my off-time too.

Don’t allow your writing to become mechanical. A former professor once advised me not to limit myself to certain writing styles. Practice all writing styles- even those that are not relevant to your line of work.

I will never have to write a poem in my professional life, but that doesn’t stop me from doing so in my personal life.

3. Be proactive
A willingness to do extra work shows enthusiasm and positions you as a “go-getter.” When you have down-time at your internship, ask your supervisor or others in your department if there’s an assignment they need help with.

By asking for more work you showcase your abilities and kind gestures, of any caliber, will not be forgotten.

4. Read, read and read some more
Be informed on current events. Know the trending topics in public relations. Articles in main-stream and trade publications are filled with helpful advice.

Case studies are a useful way to learn from the mistake of others. Being well-versed isn’t just beneficial to you, but it makes for useful small talk with other professionals. It’s a networking icebreaker.

5. Network
Now that you’re caught-up on your morning read, put it to good use by participating in industry networking events.

Networking sessions are useful even if you’re not looking for an employment opportunity. It’s always good to meet other professionals who are contributing to public relations.

6. Continue learning
This next tip applies to life and public relations. Never close-off your mind to learning.

I’m a recent graduate and have much to learn about public relations, but I hope when I’m an experienced veteran – I’ll still be eager to learn about my field.

Picture-Perfect Protos: Honoring the Best of PR

I'm a highly competitive person.

And throughout my nearly 20-year career in public relations and communications, I've submitted case studies on projects that not performed exceedingly well in the business world, but also had to meet the highest levels of documented success of the four cornerstones of effective PR -- research, planning, implementation and evaluation.

Watch an interview with John Wayne Airport Spokeswoman Jenny Wedge on the significance of the awards program.

And you can hear an audioBoo interview with PR university students attending the prestigious event for the first time.





This year was no exception as we prepared entries for the annual Protos Awards for the Orange County Chapter of the Public Relations Society of America. But it was a bit different this year. As soon I stepped into the Surf and Sand Resort Hotel in Laguna Beach Friday evening, I knew it was unique.

The regular competitive edge was replaced with friendly smiles and a celebratory note. We were gathered to honor the achievements of our industry. And it was especially meaningful in the current economic recession where harsh financial realities forced all of us to do more with less.

The event emcee, Ric Romero, consumer reporter for ABC7 news, joined veterans in the profession to  pay tribute to award winners in numerous categories and to recognize area university PR students -- Alicia Guiterrez of Cal State Long Beach, Jennifer Nguyen of Cal State Fullerton and Amy Chase of Chapman University -- as Shining Star Scholarship recipients.

As you can see from the above music slideshow, we were among the many honored for our behind-the-scenes dedicated work on behalf of our organization or clients. We took home awards for every one of the entries we submitted, including the only two prizes for social media programs and one for our interactive transportation-focused e-newsletter.

But the highlight of the night was sitting next to and chatting with a PR legend -- John van Barneveld of Public Communications Worldwide -- who won both the Distinguished Service Award for Individual and for Organization. See the video interview taken with my new iPhone 4 with the father-daughter Barneveld team and the TV journalist.


As the night progressed, I found myself cheering for every winner. It wasn't about who collected the most hardware, but a celebration of how much we have progressed as an industry.

The event was special because of the passion of a handful of PR professionals. Please join me in thanking Protos Chairwoman Ricca Silverio of Bock Communicatons and her hard-working team of:

EVENT COORDINATION, DÉCOR & ENTERTAINMENT
Nicole Hoperich, NDH Creative
Mairim Martinez, Integrated MarketingWorks
Julia Meza, Integrated MarketingWorks

AWARDS PROGRAM
Jocelle Untalan

PROMOTIONS & PUBLICITY
Laura Figge, Pacific Communications
Rachel Smith, GolinHarris

JUDGING & ENTRIES
Teri Sawyer, T&Co.
John Tomaszewski, Marketwire

SILENT AUCTION & RAFFLE
Jenny Corsey, Westbound Communications
Alexis Linn, GolinHarris

SPONSORSHIP
Kate Mossbarger, Global Results Communications
Julie Murphy, Kia

TROPHIES
Barbara Ruelas, Global Results Communications

COMMITTEE MEMBERS-AT-LARGE
Jill Cagle, Building Industry Association
Courtney Day
Anne McNulty
Molly Smith, PRSSA, Cal State Fullerton

********************
Did you attend the event or experience it via live tweets? What did you think about the event and the recipients of the Protos honors?

I also welcome your thoughts about the future of the PR industry in our fast-changing world of real-time information.

What a (Bizarre) Day!

Ask anyone who knows me and they will tell you my end-of-the-day expression is: "Oh, what a day!"

For me, it's an exclamation of how productive, dynamic, challenging or  interesting the day was.

Today was more than that. It was just plain bizarre. First, I woke up at 2 a.m. and couldn't get back to sleep -- partly because I'm always afraid I'll sleep through my alarm clock before important events.

We had a "Dump the Pump" kickoff event in Fullerton targeting both  morning commuters and the morning news show.

KTLA's Eric Spillman interviewed me. Ever the plucky spokesman for the Orange County Transportation Authority, I espoused the benefits of trying transit: let someone else do the driving, enjoy a stress-free commute and get free flame-grilled chicken.

Yes, Simon Oh, our new intern from Cal State Fullerton, donned a six-piece chicken outfit as the camera zoomed in as he passed out El Pollo Loco gift certificates to happy commuters.

(This is when I fall asleep.)

He got a bit claustrophobic (code for embarrassed). So as his mentor -- of course -- I took over as the chicken mascot. By the way, the chicken has no name. What mascot is nameless? And after putting on the furry beast for a mere O.C. minute, I now know why no El Pollo Loco employee volunteered for the early-morning gig.

Of course, I'd do close to anything for a good visual -- including the chicken dance complete with props.

It was only 8:30 a.m. and I was already running late for the next assignment. I came back just in time for the OCTA board of directors meeting where the capacity-only audience applauded because our CEO won the honor as one of the top 10 public works officials in the nation, and the board approved a $1.2- billion budget.

Our next big event of the day was adjacent to a freeway ramp for the much-anticipated groundbreaking of a $328-million West County Connectors that will build carpool connectors and construct other improvements to the I-405, I-605 and SR-22. It's one of Southern California's most-travelled areas with approximately 300,000 vehicles each day.

After an interview with KCAL news, I was ready to make last-minute adjustments for what had been a well-executed event thanks to the superbly organized Christina Byrne, OCTA's community relations officer, and our team of PR superstars.

Nearly everything about the program was flawless. And instead of a cliche "shovel-in-the-dirt" photo-op, we planned for officials hold up oversized puzzle pieces and put them together. Get it? Get connected!

See below for a music slideshow of the event with photos courtesy of Megan Enloe, an extraordinary photographer and engaged citizen.



Then as we were taking our last photos, we heard a loud bang. "Oh, no! Did rubbernecker get distracted and slammed into three vehicles in front of it?" I asked myself.

The crash crunched cars like soda cans with smashed windshields. We were all frozen. Was anyone seriously hurt or killed?

Then suddenly two women from the car that rammed into the other vehicles leaped out and ran toward our event site. A half-dozen police officers chased them on foot. Then, I saw police vehicles and helicopters. Just great -- another SoCal high-speed chase but on our freeway connector event.

Without skipping a beat, Art Brown, our board director and mayor of Buena Park, ran after the suspects. Thanks to the retired law enforcement officer's fast feet, Brown helped nab one of the runaways. Police apprehended the other minutes later. It turned out to be a mother-daughter team evading the police.

Enloe, a Tustin resident and social media practitioner, ran with Brown and captured some incredible photos of the incident. Hear my audioBoo interview with Enloe and find out who she called a hero.

She is my hero for her care and concern to enhance the community. She's been there countless times volunteering her time to capture photo memories at many community events.

After being up for more than 19 hours, I was ready to finally hit the sack and just sleep my crazy day away.

Just as I was preparing to sleep, a magnitude 5.7 earthquake rattled Southern California at 9:26 p.m. -- of course.

The temblor was the largest aftershock in a series that have hit the California-Mexican border area since a magnitude 7.2 shook Easter Sunday.

I wanted to blog about my interesting day, but was so exhausted that I finally fell into a deep sleep -- only to be awaken by my alarm clock and the dawn of another day full of possibilities.

What was your most interesting day? And what would you name the El Pollo Loco chicken mascot? I would love to hear about them.